With 72% of consumers directly influenced by packaging in their purchasing decisions, packaging counts. At Make a Mark, the creative platform created by Avery Dennison, Leonhard Kurz, and Estal in 2021, the medium has even further-reaching potential as competition entrants are given no budget or material constraints and full access to the latest material innovations and technologies. Twenty packaging design agencies from across the world submitted concepts focusing on new ways to interpret sustainability, innovation, and luxury in the medium.Last year’s finalists spoke of no-waste and digital packaging, as well as rethinking the codes of luxury. The 2023 finalist cohort is continuing to push the envelope with innovative packaging for beauty and fragrance, reflecting on the medium's evolution as a brand signifier. The designs were unveiled in early October 2023 at Luxe Pack Monaco. BeautyMatter caught up with the design studios to discuss their creative ethos and future-facing perspectives on the hows, whats, and whys of packaging.